SaaS companies come and SaaS companies go. The death rate of SaaS companies can be disappointing, but on the other hand, the long and growing list of mega-success stories in the software contribution business is complete exciting. As a B2B
Voice over Internet Protocol (VoIP) – Advantages and Disadvantages
Voice over Internet Protocol (VoIP) is a group of hardware and software that enables people to use the Internet as the broadcast medium for telephone calls by sending voice data in packets using IP rather than by traditional circuit transmissions of the public switched telephone network (PSTN). Sometimes
Product Lifecycle Management
Product Lifecycle Management (PLM) is the process of managing the complete lifecycle of a product from beginning, through engineering design and manufacture, to service and removal of manufactured products. The life cycle of a product is linked with marketing and
Disruptive Technologies and Sustaining Technologies
Disruptive technology is an innovation that significantly alters the way that consumers, industries, or businesses operate. A disruptive technology sweeps away the systems or habits it replaces because it has attributes that are recognizably superior Clayton Christensen1 developed the concept of disruptive innovations, which are technological
Content Syndication Strategies – Best Ways to Reach New Audience
What is Content Syndication? The content you syndicate could be articles, ebooks, whitepapers, videos, etc. Syndication gives you an opportunity to reach more of your company’s audience with marketing and build your position as a thought leader. There are many channels you
Different Ways to Sell Cloud BI Solutions – Opportunities and Challenges
Introduction Cloud Business Intelligence (BI) solutions offer many benefits to organizations. Today, the cloud service providers are witnessing increasingly competitive scenery – both on the technology and the business front These innovations, on one hand, give organizations the freedom to
Are You Thinking of Outsourcing Telesales and Appointment Setting Services?
When companies need appointment setting services, they consider hiring the services of expert telemarketers as they are known to offer quality services in terms of marketing. It is common for large companies to have their team of sales representatives and
Digital Marketing for Marketing
Digital marketing has created new and influential channels of communication that can generate quantifiable improvements in all stages of the sales funnel. Technology has been developing for thousands of years, but the dynamics of the “Sales Funnel” are timeless. Stage 1. Fill
Generating lead through Account Based Marketing
Everyone had heard about ABM or Account Based Marketing, but do not completely understand what it means. So, let us start with the basics. What is account based marketing? Account based marketing (ABM) focus on generating high-volume of leads through different
Conversion Funnel Audiences – Marketing Engaged Leads (MELs)
MELs is placed at the top of any B2B organization’s conversion funnel. Typically, prospects that fall into the MEL category are those that have submitted only a small piece of information or converted on a piece of content that is
