B2B marketing is dramatically changing. In the last decade, B2B buyers and their behaviours have shifted drastically, in part due to the technological advancements that have taken place in this time. The decision makers in B2B businesses are also changing.
What is Account Based Marketing? The Account Based Marketing (ABM) approach involves designing and executing highly targeted, modified marketing initiatives to drive business growth and impact with specific accounts. In order to run successful ABM, devoted marketers must be assigned
Your most recent Product or Service has taken off on social media and has become your highest converting offer to date. As you impatiently pass the list of leads off to your sales team, you cheer yourself for creating such
Introduction The purpose of marketing is to satisfy target customer needs while growing profit. As such, marketers need to force business intelligence to identify the different needs, use different approaches to fulfil these needs, and know the differences between customer